Campaign : Interactives : Resources : Meat and Education.com

Interactives

KS 3/4 Food Technology

This program is a challenging simulation of managing a pork advertising campaign. It contains five main activities:

Research - students find out consumers' attitudes to pork by designing their own questionnaires.
Creative brief - who is the campaign aimed at and what mix of advertising media should be used?
Design - students design and print their own pork adverts.
Media planning - can students succeed in the advertising game?
Analysis - did the campaign achieve its aims?

Full support documents for using Campaign have been written by Louise T Davies, Education Consultant.

The documents are in PDF format. Adobe Reader is required to view PDF files.